Brand identity & strategy creation

A family-run oil blending business needed a premium identity for a new performance oil range, but had no clear visual direction. I developed the Primera brand from a loose brief, creating the identity, product labels, launch visuals, email marketing, web banners and product photography. The work turned an early product idea into a more commercially positioned launch system, giving the range a premium look and a consistent set of assets for digital promotion and product presentation.

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