After graduating, I joined Avon’s in-house studio, then moved into agency life at Strada, before going freelance. Since then I’ve worked across sectors from wellness to tech, including a long-standing creative role in luxury fashion retail marketing with Bicester Village.
I specialise in visual storytelling, identity systems and design that works across all touchpoints. Bringing together concept, craft and execution, I’m hands-on, detail-led and focused on clear thinking and confident delivery.