About me

I’m a creative designer and artworker with 20+ years’ experience delivering commercially focused brand, campaign, digital, print and production-led design across premium retail, lifestyle, consumer, tech and SME clients. My strength is combining creative thinking with practical delivery. I’m used to taking work from loose briefs, stakeholder input and commercial objectives through to polished, consistent assets across multiple formats, including identity systems, campaign rollouts, packaging, POS, presentations, HTML email, social content and print-ready artwork.

I started out in signage design and production before training formally in graphic design, giving me a strong foundation in both concept and craft. Since then, I’ve worked across luxury retail, beauty, skincare, wellness, tech and consumer sectors, often balancing creative direction, brand guidelines, supplier requirements, deadlines and production detail.

More recently, I’ve expanded into motion design, video editing, HTML email and AI-supported workflows, adding wider digital capability to a print, brand and campaign background.

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