E X P E R I E N C E
2016 – 2020 & 2022 – 2024
Graphic Design Consultant, Bicester Village Marketing Department
Luxury Retail Village, Oxfordshire
In this fast-paced design role, I created high-end print and digital assets, as well as full campaigns for Bicester Village and international markets (Asia, India, and the Middle East), maintaining brand consistency, tone and quality.
Initially, the environment was reactive, but as the company grew, I refined the visual identity and raised design standards for greater creative consistency.
I also collaborated with the Private Clients team to create event assets for luxury brands like Gucci, Prada and Saint Laurent, balancing the aesthetics of both Bicester Village and the labels to deliver a cohesive, premium identity for both stakeholders.
• Liaised with key stakeholders and suppliers to ensure seamless project delivery.
• Collaborated with internal departments, including Private Clients, Partnerships, PR, Hospitality and Operations.
• Created and managed efficient design processes and workflow.
• Recruited and mentored a new designer to enhance team capacity.
2016 – Present
Freelance Graphic Designer, Richard Berry Designs Limited
I work with a diverse client base across luxury fashion, tech, local sign makers, family-run businesses, and SMEs. Freelancing continues to sharpen my independent thinking, creative problem-solving, and client communication, enabling me to deliver tailored design solutions.
• Deliver bespoke design solutions across various industries, adapting to unique brand identities.
• Build strong client relationships, resulting in repeat business and referrals.
• Manage the full design process from brief to final delivery.
2014 – 2016
Graphic Designer, Strada Creative, Northants
At this boutique agency, I developed creative leadership while collaborating closely with the director on projects in healthcare, beauty and leisure sectors, enhancing clients’ brand presence.
• Designed sector-specific assets that met diverse client needs.
• Collaborated with senior creatives to develop and refine concepts.
• Contributed to the agency’s reputation for creative excellence.
2009 – 2014
Graphic Designer, Avon Cosmetics Commercial Marketing Department, Northampton
I worked on producing layouts for national brochures, ensuring designs adhered to Avon’s brand guidelines. Later, I became part of an in-house, ad-hoc design team, producing a range of marketing materials for the business.
• Created layouts for national brochures and marketing materials.
• Contributed to the development of the in-house design team, improving internal processes and output.
1999 – 2006
Sign-maker & Designer, Brunel Signs, Corby, Northants
I gained a strong foundation in both business and design, working on a variety of signage projects from concept to completion. This role also involved quoting, presenting designs, and mentoring a colleague who later took over the company.
• Managed design and production of signage projects for businesses across various industries.
• Led recruitment and mentoring of a new employee, helping them advance within the company.
A W A R D S
2009
ISTD Brief Award. 78rpm-mp3
Awarded membership into the International Society of Typographic Designers for exceptional typographic design in interpreting song lyrics, showcasing conceptual thinking and creative typography.
E D U C A T I O N
2006 – 2009
BA (Hons) Graphic Design, Nottingham Trent University
A mature student committed to expanding my design knowledge and skills. I developed into a versatile visual communicator, with a strong focus on typography as a medium for creative expression.
S K I L L S
• Adobe Suite, InDesign, Illustrator, Photoshop
• Adobe Premiere Pro and After Effects (basic)
• Layout and typography
• Digital and web design
• Brand creation and development
• Packaging design
• Social media content creation and design
• Copywriting and editorial design
P E R S O N A L A T T R I B U T E S
• Commercial thinking and design strategy
• Creative problem-solving and practical execution
• Expertise in print production and digital design
• Highly organised with meticulous attention to detail
• Team collaboration and self-management
• Client account handling and project management
• Time management, workflow optimisation and budget management
• Strong command of English grammar and language