Since then, I’ve worked across sectors from luxury retail and wellness to tech and SMEs, creating brand identities, campaigns and content across print and digital channels.
More recently, I’ve expanded further into motion design, video editing, HTML email and social-first content, alongside using AI tools to support creative development and workflows.
I specialise in visual storytelling, identity systems and design that works across multiple touchpoints. Bringing together concept, craft and execution, I’m hands-on, detail-led and focused on clear thinking, strong delivery and continually evolving my skill set.